Lego Characters

This was a neat challenge as before when I was an Art Director with Saatchi & Saatchi Advertising we actually pitched for the Lego International business, and we had characters in a proposed spot that, while being Lego, had a certain "bendable" quality to them. While we didn't get the business at Saatchi, I was able to use the same concept when Leo Burnett Advertising (my first ad agency) gave me a chance to create a Lego spot for PBS's famed Arthur series. Here's the character sheet I drew up for it.