The third in the new animated McDonald's series, this began as a simple idea (spanning the life of an apple tree) from Leo Burnett, Chicago. I worked with them on the original storyboard, and the spot was produced by Kompost animation in Sweden as an even more beautiful (yet still very simple) idea. Justin Roberts, the singer who performed this song, is an established singer of kids' music, and his work can be found here, but Apple Tree is on this album.
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3 comments:
This is a beautiful ad. who is the musician/singer?
Thanks, Anne. Justin Roberts is the singer; http://www.justinroberts.org/music and he can be found on iTunes as well. This song is downloadable there (I'll add a link to this post as well). TP
Thanks!
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