Blast from the Jay Ward past!

All you have to do is look at this Jay Ward original retro box, now out on cereal shelves everywhere, to get a feel for why I fell in love with animation through advertising. I was able to work on several fun icons (Seven-Up Spot, Keebler Elves, Ronald McDonald, Various Fruit by the Foot animated oddities, etc.) through advertising as an Art Director over a number of years...

...and with that I loved taking the Cap'n and putting him in a 3-D (rotoscoped) environment for the first time ever! I think I even got to get his quirky Cap'n's famous hat wet here - sorry Cap'n! More on this storyboard and animation props, and design can be seen here (storyboards) and here (character design, submarine design, ancillary characters' design).